KRMA looks like an excellent opportunity based on the company's background, vision, offshore experience, technological stack, and leadership profile. We are very motivated to learn more about them, understand their challenges, and how CI&T can help them to create excellent  digital products for their clients.

 As a Latin American company, with nearshore delivery centers in Brazil and Colombia to serve the North American market, CI&T's location is advantageous. In addition, there are some CI&T offices in the United States, one of them in the Bay Area.

Our dedicated International teams have served similar clients (digital agency) helping them create product strategies, design customer experiences, build web/mobile apps and platforms with enterprise-grade development to drive revenues and reduce costs.

We organize our teams in pods according to the client's needs and culture to maximize productivity and business results using Agile, Lean, DevOps practices and constant communication. We have teams that are fluent in the English language and have extensive experience with various technologies, including all the ones listed in the software languages (Node, Ruby, Go, Erlang, Python, React, Angular, Flutter,...) and infrastructure & middleware (AWS Cloud, Google Cloud). 

Finally, I want to emphasize that CI&T is looking for long-term relationships, just as KRMA does, based on mutual trust, direct communication that can bring results for mutual benefit. We do believe that partnering with KRMA can bring both companies to this scenario.  

Sincerely,

Miriane Machiavelli

Head of Business Development at CINQ

We have reviewed the profiles needed for KRMA that Accelerance summarized and sent to us. Going over the profile needed of KRMA, we find a high degree of alignment with Applaudo Studios and we think we can have a valuable conversation to explore possibilities. We can confidently say we have specific experience in terms of industry, platforms, and tech stack that directly resonate with the requirements of KRMA.

We think it’s important to mention we work based on Agile frameworks providing efficient methodologies of project management and guaranteeing a robust team made up of the 1% talent in El Salvador and Latin America. Our team of developers not only works in US/Canada time zones but has the cultural affinity and language skills required for projects of this nature. We have a workforce of talented developers that will be immersed in your company’s project and vision regardless of where they are located.

Tech Stack and Capabilities

The tech stack (Ruby, Node, React, PostgreSQL, AWS etc.) falls well within our abilities, and there seems to be a great match in terms of expectations for the outsourced partner and our operations model.

Applaudo provides an administrated development service, meaning that we are actually taking ownership of the quality and deliverables of the teams involved. We are putting quality and timely deliverables as the center and upfront premises of every engagement with our clients. For that end Applaudo puts a whole set of leading roles such as Technology Manager, Technology Practice Lead, Web Architects, etc to support and guarantee the progress that comes out of every sprint of the development team; we as Applaudo are taking charge of everything on the developer ́s side so that the client gets coding upscaled capacity, retention (of the developers and thereby the knowledge) and convenience (by providing contacts for streamline communication). A client like KRMA can rely on our capacity for fulfillment, vision, and retention to have a long-term relationship.

To bring more light to the experience that we’ve had with the technologies mentioned above we could mention our work with College Engine, a modern tool for student applicants, parents, academic institutions, and advisors to create custom searches according to their criteria of location, areas of study, extracurricular interests, and price range. This tool enables a more efficient process for college application and for academic institutions to contact and enroll students who may not have otherwise applied to their school.

The first step was to understand their needs with the help of our Solutions Architect, in order to make good estimates of the project and build a useful tool for both the colleges and students. We worked with an Agile framework. In the kick-off of the project and during the first work sessions with the client we cleared concepts, the way of working in the project, communication channels, escalations, etc.

The Design team started the project which helped to have a lot of the designs ready and approved so that later the Frontend team could take over with Angular development. In parallel to the Frontend team, the Backend team, with Ruby on Rails development, designed the intelligence of the solution and the algorithm that is the baseline of all the proposals that the solution throws up.

After Thoughts & Key Figures For This Engagement

• Here are some pointers and figures that we think might resonate with KRMA:
• More than 300 projects completed, multiple and successful experiences working with companies coming from Y Combinator and other Tech oriented funds.
• We bring project management experience to the table; we have proven experience working on new features with tight deadlines on projects like Keller Williams
• NPS among our clients and re-engagement rate (renewal) are both above 85%
• We are now at 800+ in headcount, and we have a fulfillment capacity of up to 35 developers per month. We’ve experienced with the biggest brands out there where we started with a small team of developers and grew our staff augmentations services exponentially.
• Perfect sizing: we are big and experienced enough to tackle all types of complex deliverables and scalability fulfillments, but small/flexible enough so that we take an eager client-focused approach to all our clients.
• Leads, CRM managers, and designated points of contact will be completely fluent in
• English and will provide a convenient streamlined communication

Next Steps

We would like to have a meeting with KRMA on which we could include our Solution Architect and go into technical details of the type of profiles and the job to be done. We would create an assessment, from a technical standpoint, over if Applaudo Studios is a good fit for the upcoming development of KRMA. We could initialize the review of our MSA and SOW contracts, so these documents can be in place in case we move forward.

Please let me know how best to proceed.

Luis Enamorado

Sales Account Executive, Applaudo Studios

Thank you for sharing this opportunity. Based on the partner brief shared, we see many opportunities for synergies between KRMA and Modus Create.

As you know, Modus is a digital transformation consulting firm dedicated to helping clients build competitive advantage through digital innovation. Our global team of strategists, designers, and technologists has helped the world’s biggest brands deliver powerful experiences. We specialize in strategic consulting, full lifecycle product development, platform modernization, and digital operations.

Modus was founded in Reston, VA in 2011 by Pat Sheridan to Jay Garcia. They had a novel vision for building a thriving consultancy:

1. Sell outcomes instead of hours, excellence instead of arbitrage
2. Talent is borderless: there are knowledgeable developers, designers, and strategists located all over the world

Today, Modus is a talent-focused, remote company that employs over 300 people spanning six continents.

In many ways, we feel very much aligned with KRMA and strongly believe we can support their growth in dynamic ways. We are very familiar with their tech stack, with many case studies worth discussing:

• React: Modus Create built a new mobile app for UNIQLO using React after extensive user research. The application dramatically reduced load times, increased engagement metrics, and helped boost UNIQLO's revenues in international markets.
• Node.js: Roundup Cattle, a digital livestock auctioning platform, asked Modus to rebuild their existing online auction application. The application was not optimized for mobile and carried the risk of losing functionality. Leveraging our deep expertise with React and Node.js, the team deployed a new application in record time. The app not only hosted the next auction that Roundup had, it also boosted customer engagement.
• Native Mobile: One of the world's largest telecom companies approached a leading cloud technology company to build an intuitive Android TV application. As a long-time technology partner for the cloud company, our team of experts joined forces to launch the app on Google Play in less than five months. The final solution helped provide a seamless cloud experience across mobile and TV to the users.
• AWS: Hobsons, a leader in the EdTech industry, wanted to migrate all their applications from an on-premises data center to AWS (Amazon Web Services. Modus’ team of experts migrated 14 apps across multiple technologies and 50+ terabytes of files to AWS without causing any major outages. The final solution enabled Hobsons to handle more than 30,000 transactions per minute.

Ryan, we think Modus’s approach, team culture, and experience all point towards a successful engagement with KRMA and would like the opportunity to discuss their plans and what we have done for other clients in similar positions.

Please let us know when we can speak with their leadership. We ́d really appreciate this opportunity to discover more about the KRMA business and how we can help them meet their objectives.

Cheers,

Jill Antweiler

VP of Sales at Modus Create