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Must-Read Guide
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2025 Global Software Outsourcing Rates and Trends GuideDon't get left behind—discover the latest rates and strategies for success in the global software development outsourcing market in 2025.
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Resources
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Our Resources
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New eBook
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The True Cost of Software DevelopmentHidden costs can wreck your budget. Our new eBook breaks down the true cost of outsourcing—get your copy to stay ahead.
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Webinar On-Demand
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Stop Chasing Low Hourly Rates: Unlock the True Value of Offshore DevelopmentReduce development costs without compromising quality.
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Featured White paper
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Unlock Offshore Success with Accelerance AlignDiscover how Accelerance Align helps businesses overcome software outsourcing challenges through expert guidance, cultural integration, and tailored strategies.
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About
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About Accelerance
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Our History
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Accelerance: Our HistoryThere's great talent everywhere and great teams everywhere, which is the basis of the Accelerance model.
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Software Without Borders
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New Episode Every Week!Tune into our podcast Software Without Borders, the essential listen for technology leaders and business owners in the software sector who crave insights from the industry’s top minds.
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Andy's Book
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Synergea: A Blueprint for Building Effective, Globally Distributed Teams in the New Era of Software DevelopmentPeople are first and locations are secondary when it comes to software development success.
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Customer Stories
Experience the success stories of customers who entrusted us and our certified partners.
See how we've advised companies like yours to beat challenges and
seize opportunities through software outsourcing.
Improving a Major Basketball Team
Using data to make informed decisions that provide strategic advantage.
Overview
The client wanted an app to study basketball game videos and enhance game strategies and decision-making, using AI. The client sought out an AI consulting company to help. This aimed to extract valuable insights regarding player performance.

Industry
Arts, Entertainment and Recreation

Challenges
- The development of a court segmentation model is crucial for this project due to its specific requirements.
- Moving to cloud clusters is crucial for efficient data processing, especially for tasks like image processing and model training.
- The app and software tool development includes a frontend system to effectively provide information to end-users.
Solutions
- Uncovering valuable insights and key statistics, the team provided actionable information to gain a deeper understanding of past games.
- Equipping coaches and players with game-changing insights enhanced gameplay, refined strategies, and fostered cohesive team dynamics.
- A system was created to store science data and stats, making decision-making easier with user-friendly dashboards.

Results
Our Accelerance partner utilized a computer vision tool to extract data from various basketball games played by the team.
The information was used to make and teach a special court separation model that meets the project's specific needs. To improve the final result, our innovation and DevOps teams worked together to make coding more efficient.
Before implementation, we incorporated Norfair, a tool capable of predicting players' future positions based on their past positions. This tool was important for identifying players and keeping track of their stats, like points, assists, blocks, and steals. Using player positions, they figured out which team had the ball in each play.
They decided to transition from using local computers to utilizing cloud clusters. This decision was made in order to address two main issues.
The first issue was the difficulty in analyzing player
movements on the court. The second issue was the challenge of managing a large amount of video footage.
This AI strategy used cloud computing advantages like scalability and processing power to analyze data effectively. The client's backend tool stored all the collected data for future use.
The data science stored and transformed into visually appealing graphics and interactive dashboards. Frontend tools can query these dashboards, providing coaches with the means to effectively harness the information.
Coaches can now use data to make informed decisions. This newfound knowledge provides the team with a strategic advantage, unlocking new levels of success.
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