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Situational Summary

The Business

For over 25 years, A Closer Look has earned an exceptional reputation in the area of customer experience measurement and analysis for their clients. They provide a wide variety of services including mystery shopping programs, market research services, and customer experience survey management, text survey and response platforms as well as internal audit solutions. Industries served include Restaurant, Hospitality, Health and Wellness, Retail, Senior Living, Professional Services and others.

The company was founded in 1994 and is located in John's Creek, GA, just north of Atlanta. They currently employ about 120 people. Business slowed considerably during the Covid shutdown. As stores and restaurants have come back on line, their business has rebounded considerably.

A Closer Look would like to engage an off/nearshore development partner(s) that can grow with them as they expand their business. Rather than spend lengthy amounts of time looking for partners on their own, they believe Accelerance can help them quickly find the right partner.

 

Offshore Experience

A Closer Look currently has a software development team located in Kenya through a vendor there, and a few engineers in the Philippines. They also have experience working with teams in India. The Kenya relationship is generally good, although it did run better before the team was reduced due to Covid.

As they grow, they realize they do not want all their eggs in one basket. They had talked about adding a second team before, one that offered better time zone alignment: they feel now is the right time to do so. If the new relationship is successful, they could wind down the team in Kenya, although that is not on the table now.. 

They have found a higher success rate with Agile teams who are encouraged to think independently, are offered a sense of ownership and accountability, and are capable of solving challenging technical problems without the need for constant direction.

 

Current State / IT Capability and Capacity

They are an Azure shop with vendor integrations with Quiq, Sendgrid, and Twilio. They have a legacy platform in C# and a more modern platform in React/Node, both with a SQL back-end. Their dev team in Kenya consists of five devs and two testers with a scrum master on the business side. They run two-week sprints with an extra week of regression testing and deploy software via CI/CD processes every two weeks. Their culture is collaborative and transparent, and they value honesty and accountability with an eye on quality releases.

 

Technology Stack

  • Infrastructure: Azure, Virtual machines, Elastic Pool SQL Server, Blob / File storage, Jira ticket management
  • Legacy: C#, ASP.NET WebForms, Telerik components, HTML/Javascript, Redis, ADO.NET w/ some Entity Framework, MSSQL
  • Modern: Node.js, MSSQL, React, Express js

 

Working With A New Partner / Relationship Vision and Timing

They would like to diversify their development resources to provide redundancy and mitigate single points of failure. They would encourage cross-pollination of areas of expertise and a collaborative approach to knowledge transfer. Based on their roadmap, they would like to focus on refactor/technical debt items in the interest of scalability, implementation of large-scale initiatives such as data warehouse/data lake creation, complete migration from their legacy platform, and the implementation of a data analysis team. Implementation is targeted for 2023.

 

Desired Partner Characteristics

  • Location: Open to any Partners able to provide the work day overlap described below.
  • Time Zone: Must be able to work till at least 12:00pm ET. Ideally that would be 2:00-3:00 pm ET, with availability to respond to critical issues that may (seldom) happen after hours.
  • Industry Experience: N/A. Qualities presented in the job description are most important.
  • Other SME: Experience with Agile and Scrum processes are a plus, but not mandatory. May seek a Scrum Master role at some point.
  • Certifications: Are there any desired or mandatory industry, technology, developer or consultant certifications?
  • English Fluency: English fluency is important.
  • Additional: Important to be able to respond to critical issues that may (seldom) happen after hours.

 

Onboarding and Ramp-Up

Onboarding would be with the assistance of their existing dev team in Kenya. Ideal team composition is one senior developer, two or three mid-level developers, and two QA/BA resources. They have provided a sample job description.

 

Budget and Funding

We have reviewed pricing found in Accelerance’s 2022 Rates and Trends Guide and the information presented for the various regions are inline with their expectations and budget.

 

Decision Making Process and Timing

The CEO and VP of Technology are the primary decision makers. Once a partner is identified they will seek a master service agreement, statement of work, and identified service level agreement. They are not in a major rush, as they are looking to stand up the program in Nov 2022, for launch in Jan 2023.

Our Recommendations

Accelerance has considered your objectives and partner selection criteria in the context of all members in the Accelerance Global Partner Network. Given your declared needs and objectives, Accelerance is delighted to introduce the below Certified Partners as our top aligned choices to work as a dedicated Partner.

These accomplished groups are excellent representatives of the 60+ Members of our Global Service Provider Network.

View the Partner Matrix

View the Partner Matrix

Partner Matrix

 

Partner Information and Other Relevant Materials

Accelerance gathers and compiles relevant due diligence information on our Partners to share with you. This includes presentations, Assessments, blogs, and Accelerance Video Interviews of Partner leaders discussing topics of outsourcing interest. To review the information and other relevant material for your top-aligned Accelerance Partners, click on the links below.

What has to say about your project

Ryan,

Thank you for sharing this opportunity. I believe we would be a good fit for A Closer Look since we have a lot of experience with the tech stack and a solid data science team. Additionally, we have a lot of experience building product delivery teams for US-based clients, and we have created an outstanding enterprise-level loyalty and referral platform for Emaar.
 
Moreover, we do have some great talent with expert knowledge in JavaScript (React) and/or C# including experience in building REST APIs in Node/Express/JS or C#.
 
So they can know us better, we encourage them to review the following material:
 
  • Prime Holding - Company Intro & Product Teams.pdf
    • Prime holding is an end-to-end product development and consulting company based in Bulgaria, Europe, with over 250 engineers.
    • Prime has been on the market for the last nine years, mainly servicing fast-growing US-based scaleups and enterprises, augmenting internal R&D teams with European talent, and helping them achieve investor targets and delivery goals.
  • Prime Holding - Cloud & DevOps.pdf
    • During the product development planning, we also need to address the questions of Security, deployment and cloud strategy questions. Our Cloud Architect jumps in to consult on the best way to implement the requirements and plan the production deployments.
    • Depending on the product, we can go with the heavy guns and setup enterprise architecture handling MMs of data points ingestion or MMs of active users, or we can just do standard SRE
    • We can help with cloud computing, distributed systems, and security. 
  • Prime Holding - Data Science Overview.pdf
    • The Data Science strategy is also discussed at our relationship's inception or the product we will start building. Lately, we've seen a huge demand for this, so we are expanding the team with some really strong engineers and doctors.

 Let us know when would be a good time to meet the client and discuss a potential partnership. FWIW, we are in the US for the next couple of months, so would be happy to meet onsite if that would be helpful. 

Sincerely,

Kristian Smilenov

Sr Vice President of Business Development at Prime Holding

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What Huenei IT Services has to say about your project

Ryan,

We have done research on our end and we would love to work with A Closer Look. Thanks for involving us in this opportunity. 

After careful consideration of summary you gathered I can see why you'd recommend Huenei IT Services, in particular based on: 

  • 10+ years of expertise in Agile/Scrum with Certified Scrum Masters
  • Strong expertise in Azure, .Net, C#, Java, as well asJavaScript Frameworks such as Angular Js, React Js and NodeJS for the front end.
  • Microsoft Gold certified Partners .
  • Great Data practice (experience follows).
  • US Culture alignment and strong English skills
  • Our near-shore locations. Huenei headquarters are located in Buenos Aires and Santiago de Chile (this means at least an 80% overlapping time zone).
  • In house recruitment team that allows us to allocate teams in a 5 to 8 weeks ramp-up period of time

 I think it is worth highlighting our experience with McAfee where the challenge was to design and implement in conjunction with the customer’s subject matter specialists, a new architecture to achieve a drastic reduction in time and costs' processing of a huge data volume collected from global endpoints (customer's installs), to put the results at disposal of cyber analysts as soon as possible. To meet user’s needs, a data pipeline was built in AWS EC2 instances, that after receiving raw data from different endpoints, publishes them on an Apache Kafka data bus. Then, using Apache Flink's streaming capabilities, a data processing phase begins through a series of steps (validation, translation, normalization, aggregation in windows of ~20 mins). This is an in house ETL implemented in Java with Spring.  I don't want to extend with the details but we will love to double click with A Closer Look if you think it could be of use.

Please let me share a bit more about us.

OUR NAME: Huenei means "great friends" in Mapuche and defines the personality of a close and reliable business partner.

HUENEI IN NUMBERS: Founded in 1995, Huenei is a regional provider of specialized information technology services. We currently have a team of more than 300 employees and presence in Argentina , Chile , Peru, Mexico and the USA. +100 clients.

WHAT WE DO?

  • We discover and design: We collect and analyze information to ensure a complete and in-depth understanding of the objectives, scope, and limitations of each project.​ We share a vision of the project objectives.​ We design so that the experience and usability enhance the business objectives.
  • We develop and maintain: We stand out in the development of software adapted to the strategy and requirements of each client, following the latest trends in usability and security, guaranteeing the fulfillment of their business objectives. Finally, we are there for the maintenance, evolution, and update of our clients’ apps as with Viatris for whom we are providing an application management outsourcing (AMO) service including support and maintenance of pharmacovigilance application levels 1, 2 and 3 for drugs in LATAM, through ITIL methodology, in accordance with good practices (GxP) required by Viatris.
  • We innovate: We incorporate cutting-edge technology and develop the application together with our client, finding the most appropriate methodology for each need.

HOW WE DO IT?  Our service models (Turnkey projects, Managed Agile Dedicated Teams and AMO) are heavily based in our methodological approach, we are proud of it and we are recognized by our clients. We have helped clients with the incorporation of agile methodologies and tools such as we did with SoundHound with whom we have been developing a voice recognition product for the Spanish-speaking market since 2018 (using C ++ language where libraries and tools are developed in Python, Bash, and Perl languages). Let me share with you our standard service proposal for Agile dedicated teams. There you will find not SLAs proposed among the explication of our methodologies.

TECHNOLOGY EXPERTISE: We have deep experience in open source and licensed technologies such as Java, PHP and .NET (backend) as well JavaScript Frameworks such as Angular Js, React Js and NodeJS for the front end. Also, we have a very strong Mobile development practice (native iOS native Android and Hybrid). We are tech agnostic being specialists in the methodological aspects and team building, based on solid leaders with experience in different industries.

QUALITY ASSURANCE: our service delivery office has a comprehensive view of quality assurance, as we understand software quality requires much more than testing; it needs proper processes, metrics, tools, automation, and documentation among many other items.

PROCESS, SECURITY AND INTEGRITY: Huenei is an ISO certified organization and in its Quality Management System there is an Information Security Policy included which is audited by an official third-party verifier with international scope (TUV). This Policy is general and applies to all projects. However, there are projects in which specific procedures are applied at the Client's request.

We are in the pre-certification process for ISO27001, and we expect to be certified during the year 2022.

We have insurance coverage from a US insurance companies for cyber and E&O among others.

OUR PEOPLE: Huenei has a well-developed recruiting department and is constantly monitoring the local market for qualified technology resources. The evaluation and onboarding follow processes that include soft skills evaluation, tech skills evaluation and language/communication skills. We consider human resources management the key factor in being able to offer our clients the best services. Our selection team works specifically on IT profiles, constantly training in new technologies, to keep up to date with the characteristics of the profiles that the market demands. We have a strong relationship with local Universities offering internship programs to advanced students with a 40,000+ candidates database.

TRAINING: 150+ Hours Annual Training Per Person: Including English continuous English training.

ANALYST RECOGNITION: 92% of employee reviews in Glassdoor recommend working with us, and our average rate is 4.5 over 5 stars

Thanks you for thinking on us for this opportunity Ryan. Looking forward to know more about A Closer Look team.

All the best,

Juan Pablo Chain
Business Development Manager at Huenei IT Services

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What MAS Global has to say about your project

Ryan,

This is a very interesting opportunity for us: A Closer Look seems to have the ideal characteristics to work with MAS Global..

Our company’s services are focused on project automation and business software. We have over 10 years track record servicing North American and LATAM companies. We are driven by a continuous improvement philosophy, undertaking a solid commitment with our customers to support development on their products and solutions, while continuously evaluating efficiency, effectiveness, and flexibility in work processes.

So A Closer Look can know more about us, I would like to highlight the following:

Scalability

At MAS, we understand how critical it is to be able to react to expected and unexpected growth waves. This is why apart from our internal recruitment and talent acquisition mechanism, we rely on a partnership ecosystem that allows us to quickly respond to new needs and extend our capabilities to different stacks or technologies that might not be immediately available within our talent pool. We also leverage on agile methodologies and strong scalability oriented frameworks such as SAFe in order to make sure that we are able to handle big enterprise projects, manage dependencies properly and mitigate eventual risks associated to a project.

Ownership and Accountability

With extensive experience in enterprise environments where product owners time is limited and divided into business-as-usual and new capabilities co-creation, MAS Global will provide a self-managed and independent team that can move on with both technical and business decisions according to the customers parameters and expectations. Our experienced Business Analysts will work hand in hand with Technical Leads in order to solve and expedite functional and business aspects of the platform development. A Closer Look can also expect a team able to provide insights, suggestions and best practices in order to boost apps' efficiency and outcomes and end user satisfaction.

Timezone

Even though collaboration is in our DNA. There are external factors that might benefit a high performing software development team dynamics such as time zones and cultural affinity. A significant advantage of using Latin American based nearshore talent is that there are many cultural similarities with the U.S. Due to its proximity, traveling to the U.S. is common and most people are familiar with general customs, traditions and just the overall way of life. Moreover, talent from Latin America commonly speak fluent English, and have significant experience working with U.S. based companies.

Technology Stack

We have extended and proven experience with large enterprises projects heavily supported on Microsoft technologies (.NET, Azure, ASP, etc). Apart from that, our full stack engineers have hands-on experience with modern/trendy technologies such as React/NodeJS and they are also capable of dealing with relational databases as MSSQL. Being a Microsoft gold partner gives us access to valuable resources, support and state-of-art technologies that we can use in benefit of our customers.

We believe we are a great fit for A Closer Look. We look forward to meeting with them and learning more. 

Thank you,

Johanna Vegara

Business Development Manager - MAS Global

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Recommended Reading

 

2022 Accelerance Global Software Outsourcing Rates and Trends Guide

2022 Accelerance Latin America Software Outsourcing Guide

Latin America Software Outsourcing: Everything You Need To Know

Guide to Outsourcing in Eastern & Central Europe

Spotlight on Bulgaria: The Height of Software Development in the Balkans

Spotlight on Argentina: A World Class Option for Nearshore Outsourcing

Spotlight on Colombia: Thriving Software Development Outsourcing Industry

Conclusion

After you review this proposal please respond with feedback and questions so that we can clarify your needs and preferences.

The next recommended step is to have a brief 1 hour video call with two or more recommended partners using a simple agenda below. You will use the calls to validate shared information while exploring other related topics like how they work with clients and how they would create and ramp up your team, what software development methods they use with clients, case studies, metrics, etc... You can choose to keep the call at the business level or you can make it more technical.

Partner Intro Video Call - Recommended Agenda

  • 15 min: Overview of your company background and project goals and objectives.  
  • 15 min: Partner overview and review of their ability to support your software development needs
  • 25 min: Q & A 
  • 5 min: Next Steps
Ryan Schauer
Partner Success Manager
Accelerance Inc.