Overview

AdRoll is a leading performance advertising platform with over 500,000 active D2C advertisers worldwide. AdRoll provides a high degree of transparency and reach across the largest display inventory sources, including Google AdX and Facebook Exchange.  AdRoll’s Growth Marketing Platform centralizes essential marketing and advertising activities, all in one place. By unifying data, channels, and measurement, AdRoll makes it easier to bring relevance to customers—the right messages in the right places at the right times—helping companies grow and compete.

Goals:

AdRoll was growing quickly and needed to stay ahead of demand. They wanted to find a model that allowed them to grow and integrate new members into the development team quickly and cost effectively, without sacrificing quality. 

Needs & Challenges: 

AdRoll identified the need for a minimum of 5 developers

• With no prior outsourcing experience, AdRoll wanted an advisor to coach and help identify and manage additional seats 
• AdRoll also wanted to ensure the selected partner would act as part of the internal team & easily fit into their company culture
• The right partner needed to provide great service with a handful of seats, but could effectively grow with AdRoll’s needs
• AdRoll sought a long-term partnership, not a project-based team

Our Solution:

Accelerance aligned AdRoll’s needs with a partner in Argentina who quickly integrated to meet their needs and was capable of providing additional team members and services

• We aligned AdRoll with a partner who embedded into their team culture and was able to interpret needs and fill seats as needed
• The partner’s skill sets in Python, PhP, Javascript, and Ruby on Rails allowed for a full cycle of software development in a collaborative and flexible manner
• The US/Argentina time zone overlap allowed for more real time synchronous team interaction

Results:

The ability to expand and contract the team quickly transformed AdRoll’s business. This elasticity enabled them to onboard quality developers significantly faster than most organizations. The improvement in AdRoll’s software development process elevated their product experience. 

• Grew the team from 5 to 40+ developers in the first year
• Provided an outsourcing team that was a seamless extension of AdRoll with fully collaborative and flexible development