Customer Story - AdRoll

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About AdRoll

AdRoll is a leading performance advertising platform with over 500,000 active advertisers worldwide.

AdRoll provides reach across the largest display inventory sources, including Google AdX and Facebook Exchange. Its Growth Marketing Platform centralizes essential marketing and advertising activities into one tool. By unifying data, channels, and measurement, AdRoll makes it easier to deliver relevant digital messaging to customers, helping companies to grow and compete.

Industry

Advertising, Ecommerce

Company Size

500-1,000 employees

Accelerance Partner Location

Argentina

Partner Developers Engaged

Up to 60 in a long-term integrated team since 2014

Partner Technologies & Services

Python, PhP, Javascript, Ruby, XYZ and Mobile Development

CLIENT GOALS

With rapidly growing digital needs, AdRoll sought to implement a new software resourcing model using outsourcing to quickly expand their development capacity and tech skills for a long-term capability.

NEEDS & CHALLENGES

Needing added resources to accelerate software development production, AdRoll was looking for a nearshore team to onboard into their internal team and then to begin seamless operation quickly.

They sought a Latin American team that would fit well with their culture and workday timing for a long-term partnership. The partner firm would need a talent pool deep enough to grow with AdRoll's business. Lacking prior outsourcing experience, AdRoll also wanted an advisor to help coach, launch and manage the team as it ramped up to meet development goals.

THE SOLUTION

Accelerance matched AdRoll with a partner in Argentina that provided qualified team members and quick integration to meet their tech expansion needs.

The partner became embedded into their team culture and was able to interpret necessary goals and fill seats as needed.
The partner’s certified skill sets and agile development approach allowed for a full cycle of software development in a time-saving, collaborative and effective approach.
The US/Argentina time zone overlap allowed for more real-time synchronous team interaction.

RESULTS

The flexible outsourcing capability completely transformed AdRoll’s development function, allowing them to expand and optimize quality development resources significantly faster than most organizations:

Accelerance provided an outsourced team that was a seamless extension of AdRoll with fully collaborative and flexible development.
The perfect-fit team grew from 5 developers to over 40 in just the first year, giving the required resources to build out software products and features to plans.
The improvement in AdRoll’s software development process completely elevated and transformed their product experience.

TO BE CONTINUED...

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