Insights | Mobile App Development: Creating a Minimum Viable Product (MVP)

Mobile App Development: Creating a Minimum Viable Product (MVP)

By Andy Hilliard | November 5, 2014

When developing a new mobile app, many companies want to create a product that turns the maximum profit with as little risk as possible. That’s where Minimum Viable Product, or MVP app development becomes an essential part of a successful mobile application, by enabling 

Mobile_App_Development

prototyping, extensive data collection, and enhanced learning from your users.

Here’s more information about MVP app development and how companies use it to achieve success with mobile app development.

 

What is a Minimum Viable Product?

Minimum Viable Product (MVP) is a strategy and process designed to develop and market a new product or app to customers. This process has a number of layers, including idea generation, prototype development, successful marketing, ample data collection, and smart analysis. Developers start with only a minimal set of features or core elements when using a MVP app development strategy, and then release it to a limited number of customers who provide feedback.

Usually, MVP app development requires less time than standard app development, and provides flexibility for future releases. Developers optimize their resources and try to get a complex quality product on the market as soon as possible. That doesn’t necessarily make it an incomplete product, but instead a product that caters to the core demands of a customer base, and allows for further expansions in relation to customer needs if the minimal product generates interest with early adopters

The Benefits of an MVP

In theory, the MVP becomes a way for companies to release a product that serves the market, requires minimal development costs, and doesn’t include any unnecessary features. This makes an MVP the type of product that companies can release without resulting in significant financial loss, especially if the company is young or they want to explore a new market direction. By using outsourced software teams, you can achieve further cost savings on an MVP app development project as well. If an MVP is later considered unviable, the failure is much less financially painful than using expensive employees or contractors.

How MVP App Development Strategies Affect Development

With standard mobile app development projects, significant resources might be wasted on an app that never gains traction. An MVP app development strategy allows for learning and data collection, and creates a better app in the end. Users will get what they want from an MVPwith only core the features necessary and then provide feedback on what doesn’t work or what additional features they would like. This helps create an app that is more tuned to the user and profitable per development dollar spent.

Ultimately, MVP’s are transforming the mobile app marketplace, helping companies to become more flexible and please customers. Whether you’re developing a mobile app or a MVP, finding the right development company is crucial to successfully implementing a mobile app market strategy. Accelerance can help you do just that, ensuring your MVP app development project is a successful one.


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