Mobile apps are critical to the future of digital businesses, serving as a critical way to showcase services, connect with customers, and generate revenue. However, the key to a good mobile app is an excellent user experience (UX), which is fundamental to ensure consumers use your app and view your business in a positive light.
Here is some information on UX and how to ensure proper security for consumers while they utilize your mobile app.
The Critical Importance of a Good UX
A good user experience (UX) can make or break a mobile app, with many consumers quickly making a determination whether your app is worth using in a matter of minutes if not seconds. From there, the UX needs to consistently deliver value to a consumer and help them better connect with your digital business, whether you’re selling vehicles, processing credit card transactions, or partaking in real estate ventures.
However, not every app can deliver the same UX when it’s provided across multiple platforms. For example, while web apps are easy to implement on mobile devices, they don’t always work well across different platforms, which drives many digital businesses to develop new native apps to serve users. In the process, user’s data can become compromised, which can significantly damage a UX and lead to a failed app.
Protecting Data Breaches While Improving the Customer Experience
While making apps that connect with users that utilize sensitive data, it’s important that security is maintained. However, unwieldy and unnecessary security can harm the UX. As a result, it’s important to balance security while still keeping the UX intact. This is a significant challenge going forward, but serious software companies are ensuring that security is designed to no longer subtract from the consumer’s UX.
Implementing Security that Protects the App to the Backend API
Thankfully, there are options for incorporating security into mobile apps seamlessly. Designing and utilizing a proper Application Programming Interface (API) is essential to connect data to the application being used without compromising security. With the integration of cloud platforms, connection across multiple devices, and malicious attacks such as SQL injections, there are plenty of potential for security breaches.
Companies need to ensure that for every external API, there is security for every layer of the API structure to reduce risks to consumers. However, security should not stop there, and it also needs to be extended to the backend API structure, something companies often miss.
Companies are increasingly turning to outsourced programmers that specialize in mobile development and mobile security integration to ensure that these security layers are integrated properly, on time, and within budget. The right outsourced programmer will have the experience building external and backend API security structures that will keep user data safe while still ensuring the UX remains flawless.
Accelerance has a number of certified partners that specialize in building secure and excellent API while keeping your UX intact. Our developers know what it takes to make an excellent mobile app, helping complete projects on time and drive your digital business forward.