Developing an App? 5 Things You Needed to Know Yesterday

September 12, 2014

By Steve Mezak

Developing_an_AppDeveloping an app has become one of the most popular means for businesses to promote their brand and interact with customers.  Prior to beginning the design process, there are a number of details that need to be considered.

The first step is to define the purpose of the app. Mobile apps can be designed to offer users an array of tools with useful functions. They also provide businesses an outstanding opportunity to gather data about customers and learn about their buying preferences. Deciding which platform to use when developing an app is also essential.

Once these goals are established, the design process may begin. But before you get started, here are 5 things you needed to know yesterday.

Finding the Right Development Team is Essential

Choosing the right development team is paramount to completing the project successfully.

The developers should possess good communication skills and be able to understand what the business hopes to achieve through developing the app. They must be able to collaborate with non-developers and meet stated deadlines.

The development team should also have the technical skill set need for the type of application and platform that is being designed. Their pay rate must also fall within your company’s budget. Working with offshore developers can often help minimize the cost.

Design Your App for User Experience

The app must be designed to optimize user experience to be effective. It is essential that the app have the following characteristics:

  • Simple to use
  • Easy to navigate
  • Aesthetically pleasing
  • Performs well for the chosen platform
  • Fonts and buttons sized to correspond to the screen dimensions

In order to provide an app that customers enjoy, it is critical to heed customer feedback. Update the app regularly with improvements and new functions.

Magnifying Your Brand

An effective app design will reflect the business’ brand and attract new customers. Researching industry relevant keywords customers use when searching for apps can provide high ranking terms for the title. The icon and title are the only things visible to users until they open the app. They should be interesting and entice the user.  Incorporating the company logo into the icon can help create brand recognition.

Creating a Privacy Policy

Whenever an application collects information about users, a privacy policy must be included to inform them of how it will be used.

The privacy policy should be easy to locate and written in clear, simple language. App owners are responsible for providing information on how the data is collected and any intent to distribute it.

Developing an app can provide many benefits for users and businesses. It is essential to set clear goals and partner with a development team who understand the business’ objectives. The app must be designed with the user experience in mind and contribute to branding to be effective.

Now that you know these 5 things don't wait until tomorrow. You can get started developing your mobile app today!

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